Communications Associate/Senior Associate - Education Policy Program

Wasington, DC
Full Time
Education Policy Program
Experienced

Do you enjoy making complex ideas accessible to a more general audience? Do you love the challenge of developing engaging messaging and exploring new ways of sharing content online? Do you want to raise the public profile of education issues that are at the forefront of the national policy debate? If you answer yes to any of these questions, this communications associate/senior associate opportunity with the Education Policy Program at New America (EPP) may be a good fit for you. This position allows you to work on many issues from early and elementary education through workforce development and adult learning.

Primary Responsibilities:

The EPP communications associate/senior associate is responsible for assisting in the development of communications activities to raise the public profile of the Education Policy Program, its work, and its staff using a variety of media tactics and channels. The communications associate's work is based in three primary buckets: social media management, marketing and analytics reporting, and communications research and strategy design. The communications associate reports to the communications manager.  This position is based in Washington, DC.             

 Communications Planning, Research, and Design:

  • Write and produce organizational collateral, communications plans for report and product launches, develop key messages, research key media and influencer contacts, create social media collateral
  • Manage and build out key audience and outreach lists; segment for each sub-program’s needs; develop press relationships to expand EPP’s media presence. This includes managing Salesforce, Cision, and Leadership Connect lists.

Social Media and Website Management: 

  • Manage EPP’s social media presence on Twitter and LinkedIn via SproutSocial. Prepare and organize daily content across platforms in conjunction with the communications intern. Other duties also include monitoring/responding to communications via social media, posting events or significant developments, and better integrating social media into communications plans and product roll outs
  • Occasional editing, proofreading, and posting content on organization website; instituting standards around tagging and organization of website
  • Develop ideas for paid and organic social media campaigns focusing on celebration weeks/months, national events like media literacy week and national apprenticeship week, etc. to better elevate EPP’s work and thought leadership on priority policy positions
  • Properly train new hires and organize semi-regular refreshers to make sure staff are up to speed on proper ways to post and organize content on social media platforms
  • Organize events and content that significantly increase digital engagement like employee advocacy, Twitter chats, and newsletter guest features

Marketing and Analytics Reporting:

  • Analyze data from social media and email marketing software, develop strategic recommendations for improvement, train sub-program staff who create newsletters on best-practices and new features
  • Consult on analytics reports one month after each product launch to help analysts assess the reach and impact of their product, suggest ways to improve in the future
  •  Provide communications manager with monthly reports and recommendations based on content performance and website traffic

Miscellaneous:

  • Assist communications manager with event management and logistics
  • Liaise with central communications staff on product launches and communications activities

Qualifications and Requirements:

  • Bachelor’s degree and/or equivalent education or 1-3 years of relevant experience; journalism or public relations and marketing experience strongly preferred;
  • Strong narrative writing skills and able to synthesize longer texts into social media-length posts;
  • Experience managing and monitoring social media accounts for an organization;
  • Ability to take initiative and to collaborate and communicate effectively in a remote team;
  • Excellent time-management skills, including the ability to prioritize tasks and meet deadlines;
  • Detail-oriented and organized, with ability to creatively problem solve under pressure and anticipate needs;
  • Familiarity with collaborative platforms for scheduling, document sharing, and task management;
  • Experience working with WordPress, HTML, and other online publishing applications preferred;
  • Experience managing interns or working with contractors and freelancers is plus

How to apply:

  • Submit a resume, and either a writing sample (no more than three pages) OR an example of a social media campaign that you led, explaining the goal, the approach, and the outcome. Please do not submit a cover letter. They will not be reviewed.

    Applications will be reviewed on a rolling basis. We would like to fill this position as soon as possible.

New America is an equal opportunity employer committed to hiring a diverse workforce at all levels of the organization thereby creating a culture that allows us to better serve our clientele, our employees and our communities. We value and encourage the contributions of our employees and strive to create an environment where everyone can reach their full potential and drive outstanding results. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits, and termination. This is a bargaining unit position.

Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.